A Study of the Utilisation of Educational Media at Primary Stage

Abstract

This study examined the existing status and utilisation of educational radio and television programmes produced by Central Institute of Educational Technology (CIET), National Council of Educational Research and Training (NCERT) New Delhi and broadcasted through Gyan Vani (educational FM radio channel) for Educational Radio(ER) programmes and DD-1(National TV Channel), Gyan Darshan (Educational free cable channel) for Educational Television(ETV) programmes respectively. A sample of 60 schools run by Municipal Corporation of Delhi (MCD) was randomly selected from three educational zones in Delhi. Views and opinions on the utilisation of educational radio and television programmes were collected through questionnaires and opinionnaire. The results revealed that only 50 percent schools have been utilising educational radio programme while 27 per cent schools have been utilizsing educational television programme. Further, regularly/occasionally listening and viewing schools of these media were unsystematic in the process of utilisation. It was found after close scrutiny of collected data from the headmasters/headmistress (H.Ms), teachers, students and informal observation done by the investigator that the genuine cause of nonutilisation of educational mass media was apathetic attitude of the teachers than anything else, though they showed positive attitude towards them on pen and paper. The attitude of schools regularly/occasionally utilising (listening and viewing) media programme were found to be casual.